BUILDING A BRAND & SUPPORTING GROWTH OF A COMPLEX B2B COMPANY
Marketing Specialist | July 2025 - Present
Previously Marketing Assistant (Jan 2024 – June 2025)
ValSource is a project delivery and consulting firm serving the pharmaceutical, biotechnology, and other highly regulated industries. The company helps clients design, build, commission, qualify, validate, and maintain facilities and manufacturing systems while meeting FDA and global regulatory standards.
Working alongside engineers, consultants, project managers, and executive leadership, I help translate highly technical services into clear, engaging marketing that supports business development, strengthens brand awareness, and builds trust with prospective clients.
When I joined ValSource, the company had recently transitioned to an in-house marketing model—creating an opportunity to redefine the brand from the ground up. Since then, I've helped establish a more cohesive visual identity, modernize marketing materials, expand our digital presence, and create scalable systems that support both company growth and sales.
MY ROLE
I oversee marketing initiatives across nearly every customer touchpoint—from strategy and creative development to conferences, digital campaigns, and business development support.
Areas of Responsibility
✔ Brand Strategy & Positioning
✔ Creative Design
✔ Digital Marketing
✔ Website Management
✔ Email Marketing & HubSpot CRM
✔ LinkedIn Advertising
✔ Conference & Event Marketing
✔ Business Development Support
✔ Executive Communications
✔ Marketing Analytics
Marketing at a Glance

BREAKDOWN
BRAND REFRESH & MARKETING STRATEGY
Helping Build an In-House Marketing Team
When ValSource transitioned from outsourced marketing to an internal team, there was an opportunity to create a stronger, more consistent brand. I helped establish marketing standards that unified the company's messaging, visual identity, and customer-facing materials across multiple business units.
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BRAND GUIDELINES
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BRAND COLOR/TYPOGRAPHY GUIDE
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NEW MARKETING MATERIALS*
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NEW TAGLINE
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COMPANY MESSAGING FRAMEWORK
*exapanded on in later categories
DIGITAL MARKETING
I manage content strategy and digital campaigns that connect ValSource with pharmaceutical and biotechnology professionals worldwide.
(POSTS, SPONSORED ADS, NEWSLETTER, EVENTS, ETC.*)
GOOGLE ADS
HUBSPOT EMAIL MARKETING
PROMOTIONAL VIDEOS
LinkedIn Results:
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216,000+ Impressions in 2024; 291,864+ Impressions in 2025
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~60% Engagment Growth from 2024 to 2025
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80.95% Audience Growth since joining ValSource
BUSINESS DEVELOPMENT SUPPORT
Partner with executive leadership to create polished, client-facing materials that communicate technical services clearly and consistently.
Client Facing Projects include:
PROPOSAL TEMPLATES
CAPABILITY STATEMENTS
EMAIL SIGNATURE
Business Development Operations include:
HUBSPOT CRM
LEAD MANAGEMENT
ANALYTICS REPORT
LEAD PIPELINE
CONFERENCES & EVENTS
Industry conferences remain one of ValSource's most important business development channels. I coordinate marketing efforts for more than 30 events each quarter.
BOOTH PLANNING
SPONSORSHIP COORDINATION
PROMOTIONAL CAMPAIGNS
SPEAKER POSTERS
EVENT LOGISTICS
CONFERENCE COLLATERAL
LEAD MANAGEMENT
BRANDING
CAREER FAIRS
VOLUNTEERING
INTERNAL REGIONAL & COMPANY WIDE EVENTS
CREATIVE DESIGN
Develop print and digital assets that maintain brand consistency while helping teams communicate effectively with clients.
Projects include:
FLYERS & RACK CARDS ( . , , ETC.)
ADVERTISEMENTS
INTERNAL COMMUNICATIONS
Create internal communications and branded resources used throughout the organization.
INTERNAL NEWSLETTER
COMPANY ANNOUNCEMENTS
NEW EMPLOYEE ORIENTATION
REMOTE BACKGROUNDS (TEAMS)
PROMOTIONAL MERCHANDISE
Manage the design and production of branded merchandise used by employees, clients, etc.
SAFETY GEAR
BRANDED PROMOTIONAL MATERIALS
GIFTS
APPAREL STORE & ORDERS