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BUILDING A BRAND & SUPPORTING GROWTH OF A COMPLEX B2B COMPANY

Marketing Specialist | July 2025 - Present

Previously Marketing Assistant (Jan 2024 – June 2025)

ValSource is a project delivery and consulting firm serving the pharmaceutical, biotechnology, and other highly regulated industries. The company helps clients design, build, commission, qualify, validate, and maintain facilities and manufacturing systems while meeting FDA and global regulatory standards.

Working alongside engineers, consultants, project managers, and executive leadership, I help translate highly technical services into clear, engaging marketing that supports business development, strengthens brand awareness, and builds trust with prospective clients.

 

When I joined ValSource, the company had recently transitioned to an in-house marketing model—creating an opportunity to redefine the brand from the ground up. Since then, I've helped establish a more cohesive visual identity, modernize marketing materials, expand our digital presence, and create scalable systems that support both company growth and sales.

MY ROLE

I oversee marketing initiatives across nearly every customer touchpoint—from strategy and creative development to conferences, digital campaigns, and business development support.

Areas of Responsibility

✔ Brand Strategy & Positioning

✔ Creative Design

✔ Digital Marketing

✔ Website Management

✔ Email Marketing & HubSpot CRM

✔ LinkedIn Advertising

✔ Conference & Event Marketing

✔ Business Development Support

✔ Executive Communications

✔ Marketing Analytics

Marketing at a Glance

BREAKDOWN

BRAND REFRESH & MARKETING STRATEGY

Helping Build an In-House Marketing Team

When ValSource transitioned from outsourced marketing to an internal team, there was an opportunity to create a stronger, more consistent brand. I helped establish marketing standards that unified the company's messaging, visual identity, and customer-facing materials across multiple business units.

 

  • BRAND GUIDELINES

  • BRAND COLOR/TYPOGRAPHY GUIDE

  • NEW MARKETING MATERIALS*

  • NEW TAGLINE

  • COMPANY MESSAGING FRAMEWORK

*exapanded on in later categories

DIGITAL MARKETING

I manage content strategy and digital campaigns that connect ValSource with pharmaceutical and biotechnology professionals worldwide.

                                                      (POSTS, SPONSORED ADS, NEWSLETTER, EVENTS, ETC.*)

 

GOOGLE ADS

HUBSPOT EMAIL MARKETING

 

PROMOTIONAL VIDEOS

LinkedIn Results:

  • 216,000+ Impressions in 2024; 291,864+ Impressions in 2025

  • ~60% Engagment Growth from 2024 to 2025

  • 80.95% Audience Growth since joining ValSource

BUSINESS DEVELOPMENT SUPPORT

Partner with executive leadership to create polished, client-facing materials that communicate technical services clearly and consistently.

Client Facing Projects include:

PROPOSAL TEMPLATES

CAPABILITY STATEMENTS

​EMAIL SIGNATURE

Business Development Operations include:

HUBSPOT CRM

LEAD MANAGEMENT

ANALYTICS REPORT

LEAD PIPELINE

CONFERENCES & EVENTS

Industry conferences remain one of ValSource's most important business development channels. I coordinate marketing efforts for more than 30 events each quarter.

 

BOOTH PLANNING

SPONSORSHIP COORDINATION

PROMOTIONAL CAMPAIGNS

SPEAKER POSTERS

EVENT LOGISTICS

CONFERENCE COLLATERAL

LEAD MANAGEMENT

BRANDING

CAREER FAIRS

VOLUNTEERING

INTERNAL REGIONAL & COMPANY WIDE EVENTS

CREATIVE DESIGN

Develop print and digital assets that maintain brand consistency while helping teams communicate effectively with clients.

 

Projects include:

 

FLYERS & RACK CARDS ( .           ,                 , ETC.)

ADVERTISEMENTS

INTERNAL COMMUNICATIONS

Create internal communications and branded resources used throughout the organization.

 

INTERNAL NEWSLETTER
COMPANY ANNOUNCEMENTS

NEW EMPLOYEE ORIENTATION

REMOTE BACKGROUNDS (TEAMS)

PROMOTIONAL MERCHANDISE

Manage the design and production of branded merchandise used by employees, clients, etc.

SAFETY GEAR

BRANDED PROMOTIONAL MATERIALS

GIFTS

APPAREL STORE & ORDERS

  • LinkedIn
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