PROFESSIONAL & PERSONAL EXPERIENCES
MAY 2022
SOKAL MEDIA GROUP - MARKETING INTERNSHIP
Launched a TikTok series that increased reach by 27% and contributed creative concepts to leadership sessions.
JUNE 2022
SAIL CARRIBEAN
Completed 8 multi-location sailing trips with zero incidents, demonstrating advanced navigation and decision-making skills while coordinating with a 10-person team in high-pressure conditions.
JUNE 2022 - JULY 2022
LONDON SCHOOL OF ECONOMICS
Completed LSE's marketing course (MG101) over the summer which transferred as UNC Kenan-Flagler's Principles of Marketing course (BUSI 406).
JAN 2023 - MAY 2023
OLIVER & CO. SOCIAL - MARKETING & SOCIAL MEDIA INTERNSHIP
Delivered editorial and social content (blogs, captions, graphics) for six key client accounts (e.g., Korchmar & SlumberPod) and monthly performance reports with growth insights.
MAY 2023 - JULY 2023
INTERNATIONAL STUDENT EXCHANGE - BARCELONA
Completed: International Marketing (IB 350) & Spanish Language in Context: Novice Abroad II (SP 102)
AUG 2023 - MAY 2025
UNC HUSSMAN SCHOOL OF JOURNALISM & MEDIA - BRAND AMBASSADOR
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Serve as a representative and brand ambassador for Hussman, promoting the program’s value to prospective students and industry stakeholders through 2-4 hours per week of events, presentations, and targeted outreach.
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Spearhead involvement of ~40 faculty and alumni to maximize program exposure, identity, and progression.
AUG 2023 - MAY 2025
UNC SHUFORD PROGRAM IN ENTREPRENEURSHIP - MENTOR
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Co-facilitated entrepreneurial workshops for 40 students, building practical skills through immersive exercises, one-on-one mentorship, and ongoing peer sessions.
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Collaborated with program supervisors across 3 planning sessions per workshop to shape the curriculum framework.
AUG 2023 - MAY 2025
HEELPRINT - ACCOUNT ASSOCIATE
Compiled and leveraged a media list of 30 local outlets to secure speaking opportunities, reinforcing regional recognition and amplifying the client’s presence across three digital platforms.
FEB 2024 - JULY 2025
VALSOURCE INC. - MARKETING ASSITANT
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Supported a comprehensive brand refresh across ValSource, PIMSHQ, and EPREX, developing new taglines, collateral, pitch decks, proposals, resumes, marketing templates, and other client-facing materials to strengthen brand consistency.
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Produced 300+ digital assets and analyzed content performance, generating 216K+ impressions, 7.5K+ engagements, and ~63% audience growth on LinkedIn.
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Coordinated branded materials and marketing execution for 70+ annual events, managing timelines, deliverables, and on-site requirements.
FEB 2025 - MAY 2025
CAROLINA HARM REDUCTION UNION - DIGITAL MARKETING LEAD
Advanced nonprofit outreach efforts to expand community reach and involvement while sustaining brand consistency and regulatory compliance.
JULY 2025 - PRESENT
VALSOURCE INC. - MARKETING SPECIALIST
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Lead cross-platform marketing strategy across B2B pharmaceutical and biotech markets, driving digital reach and engagement across web, email, and social media; increased website new users 11% YoY.
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Manage brand participation in 30+ global conferences, events, and webinars per quarter, coordinating targeted promotion, branded materials, and digital communications to strengthen brand awareness among key industry audiences.
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Analyze marketing performance and industry trends using HubSpot and LinkedIn, translating data into actionable insights and recommendations to optimize campaign performance across channels.
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Develop presentations for conferences, clients, and executive meetings, translating company capabilities and consultant expertise into impactful stories and visual narratives.
WHAT'S NEXT?
Continuing to grow as a marketing professional, strengthen my strategic skills, and take on new opportunities to expand my experience.